“Little acts of kindness can add up to a lifetime of happiness.”

“Little acts of kindness can add up to a lifetime of happiness.”

Where do you think I found this quote? If you did not have lunch at my house today you’ll never know. I smiled and thought to myself that putting this quotation on the foil seal of a sour cream container is really a fresh idea. It was my favorite brand all along, but now I am even happier to have chosen the company, since, apparently, they have a good sense of humor in their marketing department.

Don’t we all encounter some “sour cream surprises” in our life once in a while? Does not the most mundane and difficult day become a bit brighter and happier just because someone chose to be kind to us as if “out of the blue (e.g. from under the lid of a sour cream container :-) ?”

You may be curious to know which company came up with this charming idea: appealing to our minds and hearts while we are concerned just about filling up our stomach. That leads me to another point I want to make here. Don’t we all share our likes and dislikes with our friends? Not one movie would become a blockbuster without viewers telling their friends to go see it. Being it a movie, a book, a favorite vacationing spot, a store, a favorite brand, etc., etc. We are marketing to each other just about everything every day. Yesterday I was at a meeting, where a group of people shared their knowledge of certain equipment necessary for their hobby. Perhaps a dozen brands and company names were being mentioned in the discussion and were greeted with approving nods. And people shared their knowledge of products because they wanted what’s best for their teammates. Those were people who were sharing some common interests and all were striving for excellence in their work.

Let’s face it, we are promoters already. What do we receive in return? Appreciation from our friends is invaluable, since, of course, everyone wants to have access to the best and the most interesting things and they might return the favor. That’s human nature. And what do we receive from the companies that we are constantly promoting to each other? Well, with the modern marketing approaches, we could count on some temporary perks, but not much more.

SHAKLEE Company also has a “novel” idea, to pay Shaklee Independent

 Distributors for sharing personal product experiences with everyone, thus expanding the circle of people with similar interests. Getting healthier by helping 

your friends do the same – now that is a fresh idea.